Majority of Filipinos believe AI enhances creativity and efficiency for communication, Samsung PH study shows

6 in 10 Filipinos are inclined to purchase a smartphone and home appliances with AI features

Samsung has been at the forefront of AI innovation since the introduction of Galaxy AI and continues to lead with the launch of the Galaxy S25 series this January, empowering users with smarter and more intuitive experiences.

A recent consumer and market insights study by Samsung Electronics, which surveyed over 2600 consumers in Southeast Asia, found that Filipinos are motivated to purchase smartphones and digital home appliances with AI features, driven by a strong enthusiasm for technology that drives convenience and efficiency in daily life.

Filipinos on AI usage

Filipino consumers generally have a positive outlook on AI, appreciating its potential to boost efficiency and drive innovation. Filipinos use AI mainly for writing, language translation, and problem-solving, underscoring a focus on effective communication and productivity booster for school and office work.

The study found that 44% of PH users utilize AI for writing versus 32% for the rest of SEA, while 42% of PH consumers also use it for language translation and 39% for problem solving, which are also higher than the other SEA countries. Filipinos also use AI for creative tasks like music composition, graphic design, photography/videography, and cooking inspiration.

Creativity and experience is a common AI activity theme among Filipinos with 48% using it for photo editing and 42% for both entertainment and new idea generation. The focus on quickly finding information is also important to Filipinos with 41% using AI for this purpose.

Specific to AI features on their mobile phones, users in the Philippines are likewise drawn to those that enhance productivity and creativity, including improved search, AI-assisted photo editing (such as removal of unwanted elements) and summarizing articles. These preferences highlight a demand for tools that simplify tasks and enrich the overall mobile experience.

The Galaxy S25 series continues to cater to Filipinos' growing interest in AI with its suite of Galaxy AI features designed for both productivity and creativity. It also features multimodal AI agents that interpret text, speech, images, and videos for intuitive interactions.

For smarter and more efficient workflows, the improved Circle to Search enables quick searches, including music identification and translation, while seamless action across apps enhances multitasking. AI Select suggests relevant functions to streamline tasks, Browsing Assist and Notes Assist simplify research and organization, and Now Brief delivers concise summaries to keep users informed instantly.

Meanwhile, for creative pursuits, Portrait Studio and Drawing Assist empower users to produce stunning visuals with ease.

Highlighting the growing relevance and familiarity of AI for Filipinos, 2 in 3 Filipinos are motivated to purchase smartphones and digital home appliances with AI features, driven by a strong enthusiasm for tech that enhances convenience and efficiency in daily life.

“Early this year, we unveiled in CES our focus of making AI an ‘Everyday, Everywhere’ experience, enabling people to experience a more personal and empowering world through our connected home appliances. And very recently, we also launched the Galaxy S25 series, which sets a new standard as a true AI companion with our most natural and context-aware mobile experience yet. All these reinforces Samsung’s leadership in the AI field and our commitment to making the benefits of AI more accessible to Filipinos,” shared Jun Guevara, Head of Mobile Experience, Samsung Electronics Philippines.

Supporting the Galaxy S25 series’ robust AI features is the Snapdragon® 8 Elite chipset for notable advancements in AI processing, graphics rendering, and gaming performance making these phones your true AI companion.

To learn more and purchase the Galaxy S25 series, one can go visit any Samsung Experience Store and authorized stores, or go to https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/buy/.

About Samsung Electronics Co., Ltd.

 COMCO Mundo Celebrates its 9th Anniversary with the Launch of COMCO Southeast Asia – Singapore; Appoints Ampy Corpus as Managing Director

In a major leap towards its interregional expansion, powerhouse communications group COMCO Mundo League of Enterprises proudly announces the opening of COMCO Southeast Asia – Singapore. This strategic move strengthens COMCO Mundo’s footprint in the region, marking a key moment in the company’s transformation from a trailblazing startup to a global multi-award-winning leader in the communications industry.

Fresh from the major wins at the International Association of Business Communicators (IABC) Global Gold Quill Awards and the IABC Asia-Pacific Silver Quill Awards including being honored as the Best of the Best - Agency of the Year, COMCO Mundo has appointed seasoned strategic communications expert, Ms. Ampy Corpus to lead this exciting expansion.

Ms. Ampy Corpus, the newly appointed Managing Director and Business Administrator / Partner of COMCO Southeast Asia - Singapore

As the Managing Director and Business Administrator / Partner of COMCO Southeast Asia - Singapore, Ms. Corpus brings over 20 years of experience in integrated strategic communications, having led high-impact programs across regional and global markets. A trusted advisor to some of the world’s leading brands and businesses, she has helped navigate complex communication challenges through insight-driven, results-focused strategies.

Her sector experience spans FMCG, healthcare, technology, and more, with specialties in strategic communications, brand PR, influencer and KOL engagement, and corporate reputation management. Her outstanding work has earned her numerous accolades, including recognition from Marketing Interactive PR Awards, Mumbrella Asia Awards, and IABC Gold Quill Awards.

“I am honored to lead COMCO Southeast Asia’s expansion into Singapore – a market that values clarity, precision, and smart, well-executed strategies,” said Ms. Corpus. “With COMCO’s insight-led and creatively

grounded approach, and our signature New PR and Smart Social service, we’re here to partner with organizations to solve real communication challenges — with work that is thoughtful, relevant, and built to deliver impact.”

The launch of COMCO Southeast Asia – Singapore further strengthens the presence of the COMCO Mundo League of Enterprises, which has rapidly evolved into a global force in communications, marketing, and digital solutions. COMCO Mundo’s collaborative ecosystem spans across Southeast Asia, the Middle East & Africa, and beyond, integrating its flagship agencies and business units—COMCO Southeast Asia - Pilipinas, COMCO Middle East & Africa, TARO AOX Inc., SEA Wave and Spice Storytelling Studio, and COMCO School of Communications.

"COMCO Mundo was built on the vision of creating an interregional communications network that thrives on innovation, creativity, and purpose-driven impact,” said Mr. Ferdinand Bondoy, Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder of COMCO Mundo League of Enterprises. “With Ampy leading COMCO Southeast Asia in Singapore, we are confident in bringing our unique brand of meaningful storytelling and seal of excellence to this key market. This marks another major step in our #Momentum2025 roadmap, further solidifying COMCO Mundo’s leadership in the industry.”

This expansion reinforces COMCO Mundo’s vision of shaping the future of communications and solidifies its position as a game-changer in the industry. With a commitment to innovation, excellence, and purpose-driven impact, COMCO Mundo continues to push boundaries, redefining the standards of strategic communications and empowering brands to connect with their audiences in deeper, more meaningful ways. As the company extends its reach, it remains steadfast in its mission to create transformative communication strategies that leave a lasting legacy in the global landscape.

Stay updated with COMCO Mundo by visiting http://www.comcomundo.com or following fb.com/comcomundo on Facebook, linkedin.com/company/comcomundo on LinkedIn, and @comcomundo on Instagram.

 Awesome Intelligence for All:

The Galaxy A26 5G is now available in the Philippines!

The arrival of the Galaxy A26 5G completes the Awesome Intelligence lineup with Galaxy A36 5G and Galaxy A56 5G, now available at Samsung.com!

Samsung has finally launched its most accessible AI phone, the Galaxy A26 5G in the Philippines – bringing awesome intelligence to even more Filipinos. With Circle to Search with Google, Object Eraser, Edit Suggestion, and Photo Remaster, anyone can now enjoy mobile AI features like never before with the Galaxy A Series.

Joining the lineup of Awesome Intelligence devices, Samsung has also announced the availability of the Galaxy A56 5G and Galaxy A36 5G at Samsung.com.

Awesome Intelligence is the first comprehensive mobile AI platform for the Galaxy A series, bringing powerful, fun, and easy-to-use AI tools to first-time AI smartphone users with the Galaxy A26 5G, Galaxy A36 5G, and Galaxy A56 5G. Awesome Intelligence is also powered by One UI 7.0, bringing a personalized mobile experience that fits any lifestyle.

Awesome Intelligence, Now Accessible Than Ever with Galaxy A26 5G

The Galaxy A26 5G comes equipped with a range of impressive AI features. The Galaxy favorite Circle to Search with Google feature will also be available on this device. This feature allows users to effortlessly search and discover content directly from the screen. Circle to Search can recognize phone numbers, email addresses, and URLs displayed on the screen, enabling users to take action with just a single tap.

Galaxy A26 5G users will enjoy a smooth and intuitive editing experience, thanks to features like Object Eraser, which allows anyone to effortlessly remove unwanted distractions from their photos. Additionally, the Create Filter feature offers a personalized touch to photos, enabling users to customize filters without the need for third-party apps.

The Galaxy A26 5G will also feature Edit Suggestion, where Awesome Intelligence analyzes the photos stored on the device and offers suggestions to enhance the image or video. Additionally, with the Photo Remaster feature, users can effortlessly improve all their photos with just a single tap. The device will automatically enhance your photos to their highest quality with a simple touch of the screen.

For those looking to take snapshots of their most wonderful memories in every single scene, the Galaxy A26 5G is loaded with 8MP Ultra Wide Angle, 50MP Auto Focus, 2MP Macro, and 13MP Front Cameras, along with Optical Image Stabilization (OIS) for capturing stunning dynamic scenes with clarity.

For those who love to binge-watch, they can now experience the shows and movies they love vividly as the Galaxy A26 5G’s 6.7" Super AMOLED display boasts a slim, minimized bezel for that immersive mobile viewing experience. The Galaxy A26 5G is also integrated with the latest Exynos 1380 for a smooth, seamless performance, with a long-lasting 5,000 mAh (typical) battery with up to 17 hours of power, perfect for long TV show marathons.

For those looking for a strong, reliable device, the Galaxy A26 5G is made for full durability with an IP67 rating for dust and water resistance. Everyone can now enjoy Awesome Intelligence for a long time as the Galaxy A26 5G is also packed with 6 generations of OS upgrades and 6 years of security updates to keep the device secure and performing at its best.

Awesome Deals for Awesome Intelligence Seekers, Available Now

The Galaxy A26 5G, along with the Galaxy A56 5G and Galaxy A36 5G is now available for purchase on the Samsung Online Store! It comes in three vibrant colors: Awesome Black, Awesome Mint, and Awesome Peach Pink (online exclusive). It is priced at P15,990 for the 6GB + 128GB variant and P17,990 for the 8GB + 256GB variant. On the other hand, the Galaxy A56 5G is available in Awesome Lightgray, Awesome Graphite, and Awesome Pink, while the Galaxy A36 5G is available in Awesome Lavender, Awesome Black and Awesome White. Customers can also avail of 0% installment payment plan with Samsung Finance+

For every purchase of the Galaxy A26 5G, customers can get a free 25W Travel Adapter by purchasing at Samsung.com, Authorized Samsung Dealers, Online Partners, or Operator Partners until March 31, 2025!*

*DTI Fair Trade Permit No. FTEB-218490 Series of 2025.

To find out more about the Galaxy A26 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a26-5g-mint-256gb-sm-a266blghphl/buy/.

To find out more about Galaxy A56 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-128gb-sm-a566bzasphl.

To find out more about the Galaxy A36 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a36-5g-awesome-black-128gb-sm-a366bzksphl. 

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

Samsung Marks a Step Forward With AI for Everyone by Introducing New Galaxy A56 5G and Galaxy A36 5G

New Galaxy A series smartphones bring first-ever Awesome Intelligence, advanced camera features and enhanced durability

SEOUL, Korea – March 2, 2025 – Samsung Electronics Co., Ltd. today unveiled Galaxy A56 5G and Galaxy A36 5G, the latest Galaxy A series smartphones. For the first time, the Galaxy A series is integrating Awesome Intelligence—including Galaxy’s fan-favorite AI-powered features to reimagine creativity — while bringing enhanced durability and longevity, as well as robust security and privacy protections to provide a safe and long-lasting mobile experience.

 “The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we are excited to unlock limitless creativity on the Galaxy A series while ensuring a safe, reliable and fun mobile experience.” 

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence is the first comprehensive mobile AI exclusively available on Galaxy A56 5G Galaxy and A36 5G and brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7.0, the new Awesome Intelligence features bring amazing search and visual experiences to Galaxy A series users.

A fan-favorite on Galaxy A series devices last year, Google’s enhanced Circle to Search^[1], makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, users can now get even more done on their phone. Circle to Search will quickly recognize phone numbers, email addresses and URLs on the screen so users can take action with a single tap.

With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to effortlessly identify the song name and artist

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the entire Galaxy A series empowers creativity in new and exciting ways through intelligent visual editing.

Exclusively available on Galaxy A56 5G, Best Face^[2] makes it easier than ever to capture the perfect group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether someone blinked or looked away, Best Face ensures everyone looks their best in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography, with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings.

Galaxy A 56 5G, and Galaxy A36 5G all bring fine-refined Object Eraser^[3], allowing users to remove unwanted distractions from photos. Whether it's an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters^[4] enables custom filter creation by extracting colors and styles from existing photos for users to apply for a unique and personalized effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot.

Built To Last With Upgraded Displays and Software Longevity

Now with up to six generations of Android OS and One UI upgrades and six years of security updates, the Galaxy A series reinforces its software longevity even more. These updates add additional support toward optimizing the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

The Galaxy A56 5G and Galaxy A36 5G also introduce a larger display created for a high-quality, immersive viewing experience. Both devices feature a 6.7-inch^[5] FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits^[6], allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound.

With a 5,000mAh battery included throughout the entire lineup, the new Galaxy A series is designed to keep up with users' daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super Fast Charge 2.0 technology, delivering even faster charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapor chamber in both devices helps sustain performance, ensuring smooth gameplay, video playback, and effortless multitasking.

Beyond performance, the new Galaxy A series is built to withstand life’s unpredictable moments. Galaxy A56 5G and Galaxy A365G feature an IP67 dust and water resistance rating for strong protection against the elements^[7]. Additionally, an advanced Corning® Glass cover material adds a layer of durability against scratches and cracks^[8].

Expanded Protections for Security and Privacy Assured

Thanks to the integration of One UI 7.0 on the Galaxy A series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data always stays protected. Equipped with the latest One UI 7.0 security and privacy features, Galaxy A series users benefit from holistic protection  — including enhancements in Auto Blocker, Theft Detection, More Security Settings and other features.^[9]

The new Galaxy A series is available in a range of colors.^[10] Galaxy A56 5G is available in Awesome Lightgray, Awesome Graphite, and Awesome Pink. Galaxy A36 5G is available in Awesome Lavender, Awesome Black and Awesome White.

Galaxy A56 5G and Galaxy A36 5G will be available in the Philippines by March 17, 2025 at Samsung Experience Stores and partner retailers, and in the Samsung Online Store by March 24, 2025.

To find out more about Galaxy A56 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a56-5g-awesome-lightgray-128gb-sm-a566bzasphl.

To find out more about the Galaxy A36 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a36-5g-awesome-black-128gb-sm-a366bzksphl. 

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

SPECIFICATION TABLE

^*Specifications may vary by market.
^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

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[1] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

[2] Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series. Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip.  It can recognize up to five people per image and suggest up to three alternative expressions per person.

[3] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on your device model and software version. Filter availability may vary based on resolution and aspect ratio settings.

[5] Measured diagonally, the screen size is 6.7" in the full rectangle and 6.5" accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[6] 1,200 nits at HBM (High Brightness Mode).

[7] Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

[8] Corning® Gorilla® Glass Victus®+ is applied to the front and rear of Galaxy A56 5G and Galaxy A36 5G.

[9] Availability, features and specifications provided in the article are subject to change and may vary by market and/or model.

[10] Color and model availability may vary depending on country, region, or carrier.